There are three principles that can help maximize the impact of your marketing technology stack: look for complementary tools, integrate your data pipeline and focus on tool maximization.
Apache Kafka has recently released version 2.5, which has brought its share of exciting new changes to the Kafka Streams DSL. A great time to look at our architectures, and determine how they can be…
Anyone Can Gain an Advantage Using Machine Learning Machine Learning Among the Big Names As I sit in isolation, I try to find ways to ease my boredom. I check my phone and browse…
As more businesses enrich their user experiences for mobile devices and client-side browser technologies, they are forced to create publicly accessible APIs. So often, those APIs read and modify sensitive customer data, making them just…
Introduction and Overview In custom software development, it’s not uncommon for companies to deprioritize automated end-to-end (E2E) testing1 in order to get to the desired solution as quickly as possible and for as little cost…
Return on investment (ROI) is important in any tool, and business intelligence (BI) tools are no exception. If anything, showing the cold hard numbers is even more critical for a visualization tool since the true…
A good customer targeting strategy creates a 1-2 punch that increases the return on the investment, which is the holy grail of marketing.
It is obvious that there are many benefits of cloud computing. Don’t worry, I am not going to document them here because that has already been done many times. By now, you already realize what…
Campaign success is directly tied to marketing dashboards. These dashboards track the effectiveness of each campaign, allowing for experimentation and optimization using key metrics like conversion rate, average order value, return on spend and ROI. Learn key ways to embed these scoreboards into your organization to increase revenue and decrease costs.
Log in to a health insurance carrier’s website. Select data fields and download. Repeat for the next set of data. Combine the downloaded data with policy information. Manipulate, format, and generate a financial report for…